You: For Sale: Protecting Your Personal Data and Privacy Online

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Everything we do online, and increasingly in the real world, is tracked, logged, analyzed and often packed and sold to the highest bidder. Every time you visit a website, use a credit card, drive on the highway, or pass a CCTV camera, you are logged in and tracked. Every day millions of people choose to share their social media data, which is then sold to advertisers.

The revelations of Edward Snowden as governments - including those in the United States and United Kingdom - have snowed on their citizens, have rocked the world. But nobody seems to realize that this has been happening for years now, with companies like Google to capture everything you type into a browser and sell it to the highest bidder. Apps provide information about where you go and your contact information, harvest them and sell them - and people just click on EULA without taking care of it. Nobody reveals the dirty secret that is the technology companies who harvest the customer's personal data and sell it to big profits - and people are completely unaware of the dangers.

You: For sale is for anyone concerned about what business and government's invasion of privacy means now and then down the road. The book sets the scene by spelling exactly what most Internet users and smart phones are posting through standard websites and apps like facebook and google and then telling you what you can do to protect yourself. The book also covers legal and public issues as well as future trends.

With interviews by leading security experts, black market data traffickers, law enforcement and privacy groups You: For Sale help you see your personal information in a new light and understand both its value and its danger.

  • Provides a clear picture of how companies and governments harvest and use personal data every time someone logs in.
  • Describes exactly what these companies are doing with data when they have it - and what you can do to stop it.
  • Learn about the dangers of randomly releasing private data to technical companies, including top security experts, black market drivers, law enforcement and privacy groups
  • Understand the legal information and future trends that make this one of the most important issues today
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